Apple to Buy Israeli Flash Storage Company


Submitted by Dan; December 13, 2011
TechCrunch notest hat Calcalist (Hebrew language) reports that Apple is considering purchasing an Israel based company called Anobit for $400-$500 million. Anobit is a fabless semiconductor company that specializes in flash storage. According to their website, Anobit provides flash storage solutions for the Enterprise and Mobile markets. It's Memory Signal Processing (MSP) technology significantly improves the endurance, performance and cost of flash storage products and systems. Apparently, Anobit's products are used by world leading flash manufacturers, consumer electronics vendors and storage system providers. Calcalist reports that Apple already relies on Anobit's technology in the iPhone, iPad and MacBook Air. Apple's interest in the company is related to their ability increase the amount of flash memory storage in a device and improve long term reliability. A $400 to $500 million acquisition price would make Anobit one of Apple's largest acquisitions ever. Prior, you have to go back to 1997 when Apple paid $404 million to acquire NeXT Inc, bringing Steve Jobs back to the company. Naturally, flash memory has been a key component in Apple's products over the past decade, with their iPhone, iPad, and iPod products shipping with flash memory. Apple's reliance on Flash remains with the ongoing popularity of the iPhone and shift in notebooks to SSD.



Tags: Anobit, Apple



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