Apple Saw No Change in iPad Sales Following Kindle Fire Introduction

Submitted by Dan; January 24, 2012


Apple CEO Tim Cook said that the company hadn't seen any slowdown in iPad sales following the introduction of the lower priced Kindle Fire tablet. ook noted that the company sold a record 15.4 billion iPads and that Apple doesn't consider "limited function tablets and e-readers to be in the same category as the iPad". A big reason for the iPads success, Cook believes, is that the ecosystem for the iPad is "in a class by itself". Tim Cook writes: "We strongly believe in optimizing applications from day one to take advantage of the larger canvas. There are only a few hundred apps designed for the competition, versus more than 170,000 apps designed specifically for iPad. People who want an iPad won't settle for a limited function tablet." Apple has said that they believe tablets will pass the PC market in units, and that in the United States according to IDC, tablets outsold desktop PC's last quarter on a unit basis. Cook finished by saying Apple was going to continue to innovate "like crazy" and that Apple will continue to compete with any company currently shipping tablets, or anyone who may enter the market in the future.


Tags: Apple, apple tablets, iPad, kindle fire, Tim Cook